Express Sues Wal-Mart, “Express For Less”

Every artist has to protect their ass, especially from giants the mega-giant superstores. The Express men’s specialty clothing store has filed a lawsuit against Wal-Mart for copyright infringement over their “Express for Less” ad campaign which ran since April.

Express says the campaign implies “a discount retailer with an overwhelming nationwide presence, is offering genuine Express-branded apparel of the same quality, but ‘for less,’ at a lower, ‘unbeatable’ price,” WWD reports.

“Consumers are likely to be confused or deceived into believing that defendant offers genuine Express branded apparel, which it does not,” Express, a closely held company with more than 620 stores, said in the complaint.

Wal-Mart filed a federal trademark application for “Express for Less” in October, according to the suit. Express, based in Columbus, Ohio, said it is challenging the application at the U.S. Patent and Trademark Office.

Express, which had sales last year of more than $1.5 billion, is seeking money damages and a court order banning the Wal-Mart slogan.

Seriously what a waste of time, but this definitely makes a great publicity skit.

When I go to Wal-Mart I do not go look at the clothing section – though buying Wal-Mart clothes is okay  in my book- I go because I love digging into the giant $5.99 DVD bin with 300 other hispanic counterparts! It’s fierce! You grab the DVD and run or get elbowed by Grandma Maria Valdez XXI.

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