Okay maybe it’s not something you want to hear at three o’ clock in the morning, but look at the pic to the left… you can’t tell me you wouldn’t mind waking up to that every day. You’ll get hard just having the fabric touch you lol.

These dudes are known as the Jameswinston Co., a UK-based underwear firm that has ad campaigns that will literally make you blow — plus I’ve got some in my dresser… the pink one from their S-brief collection.

It’s really hard to explain the ‘feel’ of the underwear asides from that fact that it doesn’t bunch up the boys. :) Totally comfortable wear and I love the non-chicky design. I guess you can say it’s a manly-man’s underwear.

I grabbed some images off their website, www.jameswinston.uk.com, but I can only do so much with print screen. Check em’ out. Get on, Get Hard.

“For a small brand, generating publicity is one area that Jameswinston Co. has proven particularly adept. We’re incredibly fortunate so many magazines and blogs respect what we do enough to gamble on growing with us. It simply highlights that even the biggest competitors don’t match our marketing creativity and product quality. It’s been hard starting at our size as prospective suppliers often don’t want to accept a small business can have world – class standards. It’s all too much pain for too little gain, I guess!’ smiles James.”

The current Jameswinston Co. range is available at www.jameswinston.uk.com, www.deadgoodundies.com , www.becheeky.com and www.socksandjocks.ie