Australia men’s designer underwear and swimwear label Ristefsky Macheda today announced Jonathan Waud, finalist of Make Me a Super model reality TV show as the new face of RM. The announcement made via the labels blog coincided with the launch of a new website and campaign featuring the LA based model.

“We’re very excited to have Jonathan as the new face of RM. His image reflects everything that our brand represents. He is masculine, athletic and has great sex appeal. We’re very pleased with the new campaign,” says designer and co-founder Stephen Ristefsky.

Waud, awarded the viewer’s choice in popular reality TV show was cast by the Australia label to launch the new collection men’s underwear and swimwear.

“When we saw Jonathan we thought he was a perfect choice for the new collection. Jonathan has a great look and is a perfect fit for the RM image,” Ristefsky said.

The campaigns shot by renown Los Angeles photography duo ALEK and STEPH featuring Jonathan are amazing and we’re excited to have them all on board.

RM is available online at www.ristefskymacheda.com and through selected stores in Australia, US and Europe.