One big name that likely won’t be at this year’s Oscars: Kodak.

The Eastman Kodak Co. received court approval Wednesday to end its sponsorship deal with the Hollywood theater that is the venue for the Academy Awards.

Kodak signed a $74 million deal for naming rights to the theater in 2000. But the struggling photography company filed for Chapter 11 bankruptcy protection last month and wanted to end its contract for naming rights of the glamorous Los Angeles theater as it tries to improve its finances.

The company’s financial advisers said in court documents that the benefits of having the company’s name on the 3,300-seat erstwhile Kodak Theatre aren’t worth the contract’s cost.

Kodak confirmed Wednesday that a U.S. Bankruptcy judge approved its request to end the deal.

It’s unknown what name will be on the theater when the Oscars are awarded Feb. 26. Kodak said the termination is effective immediately and deferred questions on the theater’s name to the venue’s owners and the Academy of Motion Picture Arts and Sciences.

CIM Group, the company that owns the theater, declined to comment on the decision or the future of the theater’s name. A representative for the academy did not immediately respond to a request for comment.

In addition to the theater’s name, its owners may have to make other tweaks.

The theater has a George Eastman Room, named after Kodak’s founder, which displays one of the nine Oscar statuettes that Kodak has been awarded through the years for its scientific and technical achievements and contributions to the industry, according to the theater’s website

Kodak, based in Rochester, N.Y., is a photography pioneer but has been battered by competition and has failed to keep up with the shift from film to digital technology. It has been in a roughly decade-long turnaround but filed for bankruptcy protection when it ran short on cash.

The U.S. Bankruptcy Court in the Southern District of New York handling the case also approved a $950 million debtor-in-possession financing for Kodak on Wednesday that allows it to operate normally during bankruptcy, while it tries to sell its collection of digital-imaging patents.

Kodak spokesman Christopher Veronda said the company will still have a presence at the awards show. He noted that seven of the nine films nominated for the Oscar for best picture were shot on Kodak film.

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Copyright 2012 The Associated Press.

Photographer Troy Phillips just sent us these images that he shot for a recent editorial in ‘Exercise For Men Magazine’ March 2011. The magazine is on newsstands and in bookstores now. Muscled men wearing jeans in an exercise magazine — go figure.

Goodies after the jump!

Time to get that rag out boys! Teamm8 just sent me these deliciously hot photos of their recent campaign, entitled “Colours.”

From what I’m told, the new camp was a part of a unveiling for their new website, oh, and they are offering free shipping worldwide for a limited time as well.

Check out the entire images from the camp after the jump + a video.

MARCH 17, 1969 – FEBRUARY 11, 2010

UPDATE: British fashion designer Alexander McQueen has been found dead after taking his own life. The 40-year-old committed suicide just days after the death of his mother, Joyce, last week. [Source]

Fashion designer Alexander McQueen has died, his publicist says. His office confirmed to the BBC that Mr McQueen, 40, was discovered at his London home this morning.

Paramedics called to the Mayfair property pronounced him dead at the scene. Police said his death was not being treated as suspicious.

A statement said his family were “devastated” at the “tragic news”, and added that they shared “a sense of shock and grief”.

A former British Designer of the Year winner, London-born Mr McQueen started his career as an apprentice in Savile Row, where he learned how to make jackets at Gieves and Hawkes.

[More from BBC]

The sexy Tyler Lough and his naked body — minus the man parts — was part of a new video campaign for women’s fashion house XOXO.

The video features Lough, another dude, and two other women being classy, and then breaks into random scene showing Lough in random stages of undress.

Pictures and a video link showing Tyler Lough in all his glory is right after the jump!

Also, this video is rated boobies: There’s boobies everywhere!

Just in time for Valentines Day, Armani Exchange is helping lead the way in 2010′s LGBT movement with the release of their latest all-inclusive “Share the Love” campaign which launched on their website and at malls across the country.

The ad features a heterosexual couple and two homosexual couples, embracing their partner in a pictorial collage.

Oh my, two gay couples embracing and it’s appearing at malls?!? Yep, all the rednecks will get a kick out of this, hence all the controversy. Check out the video of protesters after the jump and of course the ad campaign in its full scale.

Oh, and like all great advertising, for people to accept you, you must be bulimic to look as good as the guys above. ;)

NOTE: I know this post is way late, and I haven’t updated since December (WTF?!?!), but I should be back to my normal menstrual cycle beginning February :D

As a way of celebrating 2009 and wishing us all a Happy New Year in 2010, International Jock shares photos of their “2009 Models of the Month.” 12 hot mens underwear models: One delicious guy from International Jock photographed during each month of 2009.

We hope you enjoy Tyler Bachtel, Harry Tucker, Paul Vandervort, Brett Novek, Tyler Lough and the rest of the men who have graced the web pages of International Jock during the last year. And if you’re looking for the a huge selection of mens underwear and mens swimwear worn by the sexiest male models, look no further than International Jock.

12 hot images after the jump!

It was muscle galore Thursday, Nov 19, when studs took over the runway in the annual fashion show for Beinestar.

Eduardo Lucero and Argelia Atilano hosted the fashion show. Andrew Christian and Merlin Castell from BRAVO’s “The Fashion Show” were also in attendance.

“The show was a great success and we helped to raise money for Beinestar to continue to help people living with HIV/AIDS here in southern California,” Timoteo spokesman Mike Viera said.

Photographer Donnie Madden captured some of the fun and madness that took place back stage with the Timoteo boys. Photos after the jump!

Models pictured after the jump includes Ben Godfre, Adam Phebus, Nelson Grande, and Jacob Ibarra.

The fashion show took place at the Mayan Theater, 1038 Hill Steet in Los Angeles, Calif.

Australia men’s designer underwear and swimwear label Ristefsky Macheda today announced Jonathan Waud, finalist of Make Me a Super model reality TV show as the new face of RM. The announcement made via the labels blog coincided with the launch of a new website and campaign featuring the LA based model.

The pastor always preach for you to keep Jesus in your heart and always have him close to your head.

Well, the designers at PISS & VINEGAR took it quite literally and created the JESUS underwear! Now you can wear religion however you see fit and be the talk of the church. You also get bragging rights about how you and JESUS rise up together every morning too.